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Spanish cava beats champagne in the international markets

Published on March 7, 2012

 
Spanish cava beats champagne in the international markets

In the year 2011, for fourth time in the history, more cava bottles were exported than champagne bottles, which confirm that the Spanish sparkling wine with its good value for money will get away from the international crisis.

Different sources of the sector assure that there is a substitution process of the champagne by cava due to its more inexpensive price. This process favored that last year’s selling of cava overpassed in 11 million bottles the selling of champagne.

Last year, cava producers achieved the selling of 152.2 million bottles in the exterior markets, which means a 2% increase in exportation. On the other hand, French champagne producers exported 141,32 million bottles, which meant  a 5.18% increase.

This figure includes the 3.68 million bottles of champagne sold in Spain last year, meaning a 0.3% decrease. The comparison between this figure and the 4.6 million bottles of champagne sold in Spain in the year 2007 gives us a good indicator of the economic drunkenness of the country in that period and how the bursting of the housing market bubble dropped champagne selling. Nowadays Spain is the ninth largest world market for champagne.

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